Tata Play Partners with Salesforce

Tata Play, one of India’s leading DTH and content providers, is teaming up with Salesforce to take customer experience to the next level using AI. The plan? To give you more accurate content recommendations, faster support, and a smoother experience across all your devices. No more guessing what to watch or waiting forever for help—AI’s got it covered.

How AI Will Change the Game?

Shows You’ll Actually Want to Watch – AI will track what you like (in a totally non-creepy way) and suggest movies and shows you’d enjoy. No more endless scrolling!

Smarter Ads & Offers – Instead of annoying, random deals, you’ll see offers that actually make sense for you. Imagine that!

All Your Info in One Place – Subscriptions, watch history, and interactions will be neatly stored together, so Tata Play knows what you need before you even ask.

Seamless Watching:  Start watching on your TV, then when life gets busy (because it always does), just grab your phone and keep going. Switch to your laptop later – no drama! Your shows follow you everywhere, like a faithful entertainment buddy.